COLORADO STATE PATROL HOSTS ON-CAMERA MEDIA TRAINING

Among many topics discussed and practiced during training:

• What makes a good PIO & why that matters (it’s not about the media!)

• The power of your response: don’t turn a simple story into a negative one

• The secret to getting your story heard or your side represented

• Effective and ineffective ways to handle messaging

• Communicating during a critical incident, a step-by-step guide

• Why reporters ask questions you can’t answer and how to prepare

• Learning from real-life examples, what went right, wrong and why?